Following on from the
lecture about fame, lady gaga herself isn't shy from fame at all. In fact I
think Gaga is a very inspirational creative person and recently she has teamed
up with the Polaroid. Over the past few years Polaroid has neared extinction at
the rise of digital photography, there have been several projects and
organisations running to combat this for instance "the impossible
project". Since teaming up with Polaroid lady Gaga approached them and
told them of an idea she had and used on one of her tours, she described it as
cutting up two iPod screens and placing them onto sunglasses. She took this
idea to Polaroid with the vision of producing sunglasses to take photographs
and record images with. Personally I think they are hideous. Another product
being a digital Polaroid camera in which you could decide weather to print your
photographs or not, as well as uploading them to your computer and sending them
to twitter etc. This to me seems as though you're taking away the beauty of
taking a photograph and not being able to "correct a mistake".
Perhaps these products will take off but I have a feeling they won't as there
is still a price guide to be released. However I can see why Polaroid would
team up with Gaga she has a lot of publicity and will cause a lot of interest
for their brand.
Austin Carr . (2011). How Lady Gaga Designed Polaroid's Grey Label Camera Glasses. Available: http://www.fastcompany.com/1714843/lady-gaga-polaroid-camera-sunglasses. Last accessed 3rd Feb 2012.
